Recent Trends in Global Advertising

The global advertising landscape has undergone a profound transformation in recent years, shaped by rapid technological innovation, shifting consumer behavior, and the dynamic expansion of digital platforms. Today’s advertising ecosystem is no longer defined by traditional media alone; instead, it operates within an interconnected network of mobile technologies, social media environments, data-driven strategies, and personalized user experiences. This evolution has redefined how brands communicate, how audiences consume content, and how value is created in the marketplace.